“Global Minds, Malaysian Roots: Thriving in Multinational Corporations”

"Global Minds, Malaysian Roots: Thriving in Multinational Corporations", written by Dr. Asma Abdullah and Marie Tseng, is a comprehensive guide that explores the lived experiences of Malaysian professionals navigating the complexities of working in multinational corporations.​

Featuring personal anecdotes from 21 seasoned individuals, the book offers rich insights into cross-cultural dynamics and organizational cultures. Each story is accompanied by a detailed analysis using the Cultural Impact Scan© (CIS) framework, where we identify the cultural dimensions developed by Dr. Asma Abdullah that are most relevant to each experience. In doing so, the book provides clear guidance on how to recognise and navigate through these cultural tendencies effectively.

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From managing cultural adjustments and overcoming communication barriers to advancing careers across borders, this book offers practical strategies and actionable takeaways to help professionals succeed in global environments—while remaining grounded in their Malaysian roots.

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An essential resource for those looking to understand and thrive in the multicultural workplace.

This book was written out of a heartfelt desire to support Malaysians navigating the often-unspoken challenges of working in MNCs. We wanted to create something that not only reflects their lived experiences but also offers practical guidance and cultural insight.

By sharing real stories and applying the Cultural Impact Scan, we hope to empower professionals to stay grounded in their roots while confidently thriving in global environments.